The Sailor Moon series has captured hearts across the globe with its blend of friendship, fantasy, and courageous heroines. Originally created by Naoko Takeuchi, it began as a manga in 1991 before evolving into an anime phenomenon. Over the decades, Sailor Moon has inspired live-action adaptations, musicals, movies, and an expansive line of merchandise. The franchise’s enduring popularity testifies to its universal appeal, crossing cultural boundaries and influencing generations of fans.
Below is an overview of Sailor Moon’s success worldwide, its notable voice actors, and its most cherished characters. The goal is to offer a clear, conversational description of what makes Sailor Moon so special, from its remarkable global revenue to the individuals who brought its characters to life.
Sailor Moon Global Revenue
Sailor Moon is widely considered one of the most commercially successful manga and anime properties in history. In addition to the core manga and anime series, the brand encompasses movies, stage musicals (commonly known as Sera Myu), theme park collaborations, and a remarkable portfolio of official merchandise. This includes toys, apparel, accessories, and countless collector’s items. The combination of media sales and merchandising has allowed the series to flourish for more than three decades.
Over the years, global revenue tied to Sailor Moon has soared into the billions of dollars. Part of this success stems from the series’ ability to continually evolve. With new anime adaptations such as Sailor Moon Crystal, re-releases of classic episodes, and limited-edition items, the fan community remains active. These elements encourage repeat viewership and rekindle enthusiasm among older fans, while welcoming younger audiences for the first time. A key ingredient in the brand’s ongoing prosperity is the message of friendship and resilience, which resonates strongly no matter where viewers live or what language they speak.
Anime conventions and fan gatherings across the world frequently highlight Sailor Moon as a central theme. Cosplayers portray their favorite Sailor Guardians, online communities share artwork and fan fiction, and collectors pursue exclusive merchandise from official collaborations. It all adds up to a powerful presence in both physical and digital markets. Even after all these years, the Sailor Moon legacy endures, proving that a well-crafted story and timeless characters can remain relevant long after their first publication.
Sailor Moon Voice Cast
The voice actors behind Sailor Moon’s characters have played a crucial role in bringing their personalities to life. In the Japanese dub, these performers are known as “seiyuu,” and their work has made the Sailor Moon series a cornerstone of popular culture. Internationally, talented actors have also provided voices in languages like English, French, Spanish, Italian, and many others. Below are some prominent voice actors associated with the franchise:
Kotono Mitsuishi (Sailor Moon)

Kotono Mitsuishi is best known as the energetic and heartfelt voice of Usagi Tsukino (Sailor Moon). She captures Usagi’s playful innocence, emotional depth, and unwavering loyalty to friends. Mitsuishi’s performance has been celebrated for decades, making her one of the most iconic seiyuu in the industry.
Megumi Ogata (Haruka Tenoh/Sailor Uranus)

Megumi Ogata lent her voice to the confident and cool Haruka Tenoh, also known as Sailor Uranus. Ogata’s portrayal shows off Haruka’s refined demeanor alongside her fierceness in battle. With a career spanning numerous anime roles, Ogata’s portrayal remains unforgettable for Sailor Moon fans.
Emi Shinohara (Makoto Kino)

Emi Shinohara delivered the voice of the tough yet tender-hearted Makoto Kino (Sailor Jupiter). Makoto’s duality—strength in the face of enemies and a soft spot for cooking, flowers, and romance—comes alive through Shinohara’s warm portrayal.
Keiko Han (Luna)

Keiko Han provided Luna’s guiding presence, full of wisdom and gentle admonishments to keep Usagi on track. Her voice balances Luna’s role as a mentor figure with occasional bursts of frustration at the Sailor Guardians’ carefree attitudes.
Aya Hisakawa (Sailor Mercury)

Aya Hisakawa voiced Ami Mizuno (Sailor Mercury), the studious and calm problem-solver of the group. This performance adds a soft-spoken intelligence to Ami that fans find endearing. The subtlety in Hisakawa’s tone perfectly matches the character’s reserved nature.
Michie Tomizawa (Sailor Mars)

Michie Tomizawa infused Rei Hino (Sailor Mars) with fiery resolve and sharp wit. The interplay between Rei’s strong opinions and heartfelt loyalty is highlighted by Tomizawa’s emotive voice, drawing out one of the show’s most dynamic personalities.
Rika Fukami (Sailor Venus)

Rika Fukami provided the original Japanese voice for Minako Aino (Sailor Venus). Minako’s exuberance and showbiz aspirations flow naturally through Fukami’s bright delivery. The performance underscores Minako’s dream of becoming an idol, along with her fierce devotion to her friends.
Tōru Furuya (Tuxedo Mask)

Tōru Furuya voiced Mamoru Chiba (Tuxedo Mask), the refined, chivalrous ally of the Sailor Guardians. Known for his signature line about love and justice, Tuxedo Mask has an air of mystery that Furuya’s calm, reassuring voice captures perfectly.
Yasuhiro Takato (Artemis)

Yasuhiro Takato gave life to Artemis, the male cat companion of Sailor Venus. Artemis is equal parts protective sidekick and comedic foil, providing humorous observations that contrast with Luna’s seriousness.
Kae Araki (Sailor Moon, Chibiusa)

Kae Araki is a unique contributor who initially stepped in as Usagi’s voice for a few episodes when Kotono Mitsuishi was unavailable. She later became the main voice of Chibiusa (Sailor Chibi Moon). Her bright vocal style suits Chibiusa’s spunky attitude and gives her a distinct presence alongside Usagi.
Mika Doi (Queen Serenity)

Mika Doi’s elegant voice added a regal touch to Queen Serenity, the serene and caring figure from the ancient Moon Kingdom. Through her portrayal, fans sense the deep love Queen Serenity has for her daughter and the kingdom’s future.
Katsuji Mori (Nephrite)

Katsuji Mori portrayed Nephrite, one of the Four Kings of Heaven (Shitennou) under the Dark Kingdom’s rule. His performance delivers a layered antagonist who evolves from a ruthless enemy to a more tragic figure, highlighting the complexities of the character.
Masako Katsuki (Sailor Neptune)

Masako Katsuki provided the sophisticated and graceful voice of Michiru Kaioh (Sailor Neptune). Whether playing the violin or facing off against powerful adversaries, Katsuki’s refined tone mirrors Michiru’s elegance.
Yūko Minaguchi (Sailor Saturn)

Yūko Minaguchi lent her voice to the mysterious Hotaru Tomoe (Sailor Saturn). Saturn’s transformative power and ethereal presence are accentuated by Minaguchi’s soft, almost otherworldly performance.
Kumiko Nishihara (Diana)

Kumiko Nishihara voiced Diana, the future daughter of Luna and Artemis. Diana’s childlike innocence and adoration for the Sailor Guardians come through in Nishihara’s gentle portrayal.
Hisako Kyōda (Zirconia)

Hisako Kyōda brought an eerie edge to Zirconia, a key antagonist affiliated with the Dead Moon Circus. Zirconia’s dark intentions and commanding presence are amplified by Kyōda’s dramatic, somewhat ominous tones.
Chiyoko Kawashima (Sailor Pluto)

Chiyoko Kawashima performed as the mysterious Setsuna Meioh (Sailor Pluto). Sailor Pluto’s distant yet protective aura is captured through Kawashima’s poised and slightly melancholic voice, reflecting the character’s role as the Guardian of Time.
Sailor Moon Characters
The story of Sailor Moon revolves around a group of heroines known as the Sailor Guardians, each linked to celestial bodies and endowed with special abilities. These characters share common values like friendship and compassion, but they also possess unique personalities. Below is a closer look at some key individuals in the Sailor Moon universe:
Sailor Moon
Usagi Tsukino, also referred to as Sailor Moon, is the clumsy but big-hearted main protagonist. Although uncertain at first, she gains confidence over time by protecting the planet from various threats. Her cheerful spirit and unbreakable loyalty are an inspiration to her friends and viewers.
Tuxedo Mask
Mamoru Chiba, known as Tuxedo Mask, fights alongside Sailor Moon and the Sailor Guardians. Clad in a formal suit and mask, he symbolizes devotion and chivalry. While he can be aloof in daily life, his bravery shines when the stakes are high.
Chibiusa
Chibiusa, or Sailor Chibi Moon, is a time-traveling child from the future. She aspires to be as strong and caring as Sailor Moon but struggles with insecurities. Her dedication to those she loves shows that courage can be found at any age.
Sailor Venus
Minako Aino, Sailor Venus, stands out as an energetic idol-in-training with a passion for music and performance. Before joining the group, she fought crime solo under the alias “Sailor V.” Her optimism and fierce loyalty prove crucial in many battles.
Sailor Mars
Rei Hino, Sailor Mars, is a shrine maiden who uses spiritual abilities to fight evil. Her fiery personality sometimes clashes with Usagi’s, but beneath her blunt exterior is a loyal friend. She balances her duties as a priestess with her responsibilities as a Sailor Guardian.
Sailor Mercury
Ami Mizuno, Sailor Mercury, is the brains of the team. She employs logic and technological savvy to solve problems, often using her handheld computer to analyze enemies or situations. Ami’s calm demeanor balances the more impulsive traits of her friends.
Makoto Kino
Makoto Kino, also known as Sailor Jupiter, combines physical strength with a nurturing spirit. Initially feared by classmates due to her height and rumored fighting skills, Makoto quickly demonstrates kindness, culinary prowess, and a talent for homemaking.
Haruka Tenoh / Sailor Uranus
Haruka Tenoh (Sailor Uranus) is known for her athleticism, speed, and protective nature. She often comes across as cool and composed but deeply cares about protecting loved ones. Her relationship with Michiru Kaioh (Sailor Neptune) is a testament to her capacity for devotion and unity.
Sailor Saturn
Hotaru Tomoe, Sailor Saturn, wields immense power that can bring about devastation or renewal. Despite her fragile health, she carries a resilient spirit. Her transformation and evolving friendships highlight themes of rebirth and redemption within the story.
Sailor Neptune
Michiru Kaioh, Sailor Neptune, epitomizes elegance and grace. A skilled violinist and artist, she complements Haruka’s fiery determination. Her calm, thoughtful personality contrasts with the intensity of battle, where she shows unshakeable resolve.
Luna
Luna is the magical cat who first discovers Usagi’s potential as Sailor Moon. She provides guidance and mentorship, nudging Usagi to embrace her destiny. Despite occasional exasperation, Luna’s supportive nature and wisdom are crucial to the team’s unity.
Sailor Pluto
Setsuna Meioh, Sailor Pluto, is the solitary Guardian of Time. She typically acts behind the scenes, keeping watch over the passage of history and the flow of events. Her understated manner and quiet dedication underline her essential role as a gatekeeper.
Queen Serenity
Queen Serenity ruled the Silver Millennium and is Usagi’s mother in her past life. She makes sacrifices for the sake of the kingdom and her child. Her regal bearing and nurturing spirit leave a lasting impact on her daughter and the guardians she entrusted with Earth’s safety.
Artemis
Artemis is the male cat counterpart to Luna. Though he can be humorous, he also provides sound advice and supports Sailor Venus from her early vigilante days. His caring demeanor and strategic thinking make him a vital companion.
Nephrite
Nephrite is among the Shitennou who initially serve under the Dark Kingdom. He presents as arrogant and manipulative but exhibits unexpected depth through his storyline. His evolution reflects how loyalty and emotions can become complicated under dark influences.
Zirconia
Zirconia is part of the Dead Moon Circus and serves as a high-ranking antagonist. She has an unsettling aura and demands obedience from those around her. Her mission is to spread nightmares and gather energy, acting under the orders of the evil Queen Nehelenia.
Diana
Diana is the future daughter of Luna and Artemis who travels back in time. She is gentle and respectful, looking up to both Luna and Artemis. Diana forms a delightful bond with Chibiusa, adding a touch of familial warmth to the series.
Conclusion
Sailor Moon’s journey from a 1991 manga to a worldwide multimedia phenomenon proves that strong storytelling, relatable characters, and powerful themes can transcend time and language. The series has generated substantial revenue globally, a reflection of its ongoing appeal among diverse audiences. Each Sailor Guardian’s personality, dreams, and struggles resonate with fans, while the voice actors’ performances add a poignant dimension to the characters’ adventures.
Behind every transformation sequence and every heroic battle, the story of Sailor Moon conveys hope, unity, and belief in the strength of friendship. Even years after its original debut, the community of Sailor Moon fans continues to grow. With new adaptations, merchandise, and enthusiastic gatherings, the spirit of Sailor Moon remains as bright as ever—an enduring legacy fueled by love, courage, and camaraderie.